#Kit kat take a break tv

Its Ad scores started from 2% and reached a peak of 7.9%, indicating that the money spent on the new campaign has so far been worthwhile. If we take a look at the brand’s Ad Awareness metrics, which assesses whether a respondent has seen or heard a brand’s advert in the last two weeks, what we see is a gradual increase in scores since the campaign launched in the beginning of February. The data shows that the campaign has had a positive effect scores peaked at 5.5 by mid-March (up by 2.5 percentage points).

So has the brand’s campaign been a sweet success? YouGov’s BrandIndex tool was used to measure whether the chocolate bar’s “Celebrate the Breaks” campaign has played out well among consumers by measuring its Buzz score (whether respondents have heard anything positive or negative about the brand in the last two weeks).

In addition, social media has played an integral part in promoting the brand’s latest venture.

#Kit kat take a break tv

The campaign mainly focuses on a TV advert which showcases and celebrates the various ways people can have a break with a Kit Kat. Keeping in line with its famous “Have a break” slogan, Kit Kat launched its global campaign - “Celebrate the Breaks” - during the first week of February.

After experiencing a loss in sales in the UK, Kit Kat has doubled its media spend this year with the launch of a £10m multimedia campaign.